Artificial Intelligence Programmatic Ads AI in Programmatic Advertising: What Does the Future Hold? The partnership between AI and programmatic advertising holds huge potential for the future. Here's what the roadmap looks like for the two.
Video Advertising Video Ads: Best Practices for Improved ROI Video ads are great at increasing engagement and generating leads. Here are 12 video ad best practices to help you maximize ROI.
Digital Out Of Home Programmatic Ads Programmatic DOOH vs DOOH: Why pDOOH Works What does programmatic digital-out-of-home (DOOH) have that gives it an edge over its traditional counterpart? Let's find out.
Display Advertising The Beginner’s Guide to Display Advertising In this guide, we’ll walk through the different types of display advertising, how to best use them, and what the benefits are for agencies.
DSP the trade desk Trade Desk 4 Vital Best Practices for Using The Trade Desk + A Top Tip The Trade Desk is one of the most popular DSPs among programmatic marketers. Here are our Trade Desk best practices and tips.
Programmatic Ads Labor Day Sales 2024: How Programmatic Advertising Can Drive Sales Ramp up your advertising strategy with programmatic in preparation for Labor Day, and boost your engagement with these tips.
Ad Campaigns DSP Tutorial: Vistar Demand Side Platform: How to set up your campaigns for success Learn how to set up a campaign using Vistar DSP for your OOH advertising with the complete Grapeseed guide. Our team can offer full programmatic support.
CTV What is incremental reach in CTV (and why is it important)? Incremental reach is crucial to track when creating your digital adverts. But what is it and how is it measured? We explore this in detail in our latest blog.
