What is first and third-party data?

CLIENT: What is first and third-party data?

May 25, 2018

What is first and third-party data?

Home / FAQs / What is first and third-party data?

First party data, or seed-level data is data that can be attributed to a specific, but non-identifiable user. We harvest this data by putting a pixel on an advertiser’s website. 

Third party data is data acquired from reputable sources such as publishers, websites and credit agencies that can be layered onto a campaign to aid targeting. 

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