May 25, 2018

What is Real-Time Bidding?

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Real-time Bidding (RTB) is a means for advertising inventory to be purchased on a per-impression basis. Each impression represents a user, and we will only bid on the impressions who fall within your target market using software, first, and third-party data to make buying decisions. Unlike a traditional auction, the winning bid pays one cent more than the next highest bid.