1. Grapeseed Media builds custom advertising programs.

Grapeseed Media is not a technology firm. We are a group of creative problem- solvers who harness and expertly operate ad-tech solutions. We are not a typical vendor, but an off-site extension of your marketing team.

We consistently outperform not only our clients’ previous campaigns, but our own efforts, quarter after quarter.

These results are due to a relentless, passionate focus on your goals, combined with the drive always to take that little extra step. Our bespoke campaigns actually deliver on a promise made by many but achieved by few: to reach the right person, with the right message, at the right time.

Our Promises

We believe that people make the difference

And that is what we offer you, the best team of roll-up-your-sleeves experts and strategists you’ve ever worked with. See how partnering with us will bolster your bottom line and make you feel good about digital again.

Seed-Level Data

We identify and communicate with exclusively real, in-market users.

Human Touch

We intuit what the algorithms miss by making consistent, manual optimizations.

Design Studio

We format and enhance your branded art and copy to captivate your target audience — free of charge.

Comprehensive Reporting

We deliver actionable insights and digestible data as often as you like, customized how you like it.

Media Quality

We select only brand-safe, premium, and easily visible inventory, including customized white lists to prioritize your favorite publishers.

Meet Our Team

Bill Updegraff

A marketing professional for over two decades, Bill enjoyed senior leadership roles leading marketing at two major NYC arts organizations, before founding Grapeseed Media in 2013. He believes the potential to build impactful connections with audiences is stronger than it has ever been in the advertising world, and he is proud to have built a team that lights the path towards that goal. A graduate of Carnegie Mellon University’s Heinz School for Public Policy and Management, Bill is avid theater-goer, (or was before delighting in the role of Dad), as well as an ardent fan of tennis and the New York Giants.

Andrew Lindenmayer

With 25 years experience in media, Andrew has been with Grapeseed Media for 3 years, building our new brand and agency relationships in the UK. Originally from Texas and The Carolinas, he has spent the last 3 decades in London and Bristol. Music and lyric writing, sport and the arts are his passions outside of media.

G. Tyler Barnet

Tyler has been with Grapeseed Media for 7 years. He has written Grapeseed Media’s handbook on internal and external client communication and process; he believes detailed subject lines can save lives. He knows every word to Billy Joel’s ‘We Didn’t Start The Fire,’ and when he is not ad-teching, he’s in the woods at his cabin baking challah

Mason Widmer

  • As an experienced digital strategist and programmatic buyer, Mason has planned multi-channel campaigns and experiential events for national and international clients across a wide variety of verticals. Native to Minnesota, Mason has served in the Army National Guard for over a decade and spends his free time playing and collecting guitars.

Jon Gross

A 15 year veteran in ad tech, Jon leads Grapeseed Media’s programmatic strategy and execution. Raised in Harrisburg, PA and a graduate of The Pennsylvania State University, Jon enjoys planning elaborate vacations (relying solely on points/miles) and watching college football on Saturdays.

Michael Tea

Michael has worked as an analyst and marketing specialist at some of the world’s top brands including Cathay Pacific (voted best airline in the world 4 times), POPSUGAR (#1 women’s lifestyle publisher), and Borrego (ranked #1 US solar-plus-storage EPC in 2021). An alumnus of UC Santa Cruz and proud banana slug, Michael enjoys playing soccer, basketball, and tennis, running long distances, snowboarding in the winter, and sleeping in on the weekends.

Jasmin Valcourt

With over 10+ years of experience, Jasmin leads the Grapeseed Media design team in all creative executions and planning. Before her time at Grapeseed Media, she had worked in fashion, media, entertainment, home decor, and other industries. When logged off, she enjoys playing the Sims, going to concerts, and spending time with her husband, daughter, and cat.

Haley Ward

Haley has been in Ad Ops and Trafficking for over 8 years and is always looking towards the future of the digital market. She has a passion for problem solving that led to love of tagging. In down time she enjoys exploring new places and trying new foods with her family.


Missy Becker

Missy brings 10 years of experience in People Operations to Grapeseed Media, creating processes and support systems with a people first approach. She holds a BA in Theater from Occidental College and a Masters Certificate in Human Resource Management from Cornell University. In her spare time you can find Missy seeing the latest Broadway show, making an epic cheese board for her friends, drinking La Croix and venturing out in search of great tacos around her hometown of Los Angeles. 

John McCann

Jmac has worked for over 2 decades in sales and marketing with leadership roles at COX, CNBC, Fox Business and Yahoo Finance. Those leadership roles have primarily focused on the Political and Financial Services verticals. While a born and bred New Yorker(Go Giants and Yankees), he now resides in North Carolina with his wife and their 2 cats. When possible, he enjoys hitting the little white ball around for laughs with his sons and friends.

Gabriela Latta

A Pittsburgh native, Gabriela has worked with global and small-scale art non-profits to create marketing plans for their digital platforms. Gabby believes that digital marketing should be seen as a thoughtful extension of an organization’s brand experience and not as an obstacle between a company and their audience. Gabby enjoys adding that human quality to the strategy development of a client’s media plan. When not analyzing data, Gabby enjoys taking walks with her dog Mopsy and attending art exhibits.

Katie Clement

A data-driven media planner, Katie plans and executes multi-channel campaigns with Grapeseed. Katie is a graduate from Carnegie Mellon University, the Cleveland Institute of Music, and the Juilliard School and spends her free time hiking with her dog and playing piano.

Lynn Wu

Coming from across the globe, Lynn is a marketing professional with a background in Psychology and Media Arts. She is passionate about propelling consumer-brand relationships. Lynn holds a BA from Cornell University and Master of Entertainment Industry Management from Carnegie Mellon University. Her work experiences were primarily film marketing for Hollywood companies like Legendary Pictures and Picturestart. During her free time, Lynn enjoys crafts and binge-watching TV shows alongside her cat, Mocha.

Joseph Yoshitomi

Joseph has led marketing initiatives and campaigns for commercial and nonprofit companies such as TheaterMania and Geffen Playhouse as well as several national tours. His marketing innovations have been recognized in the Washington Post, Chicago Tribune, and his hometown paper: Los Angeles Times. He currently serves as Board Chair of The Groundlings Theatre and spends much of his time in Dallas, TX where he bought an RV in hopes of being able to better fit into the local culture. He has since sold the 30′ trailer (for a profit!) and is sticking with less expensive assets like long hair, cowboy boots and bolo ties to signal he’s a true Texan.

Wilson Schaser

With over a decade of experience in digital and programmatic advertising, Wilson leads Grapeseed Media’s client services team, driving strategic initiatives and nurturing client relationships. Outside of work, he spends his time playing guitar, skiing in the Colorado mountains, and playing ice hockey.

Stephanie Lanza

With 7 years of programmatic experience, Stephanie brings a passion for digital strategy into her Senior Account Management role. As the digital world vigorously evolves, she believes integrity and empathy are pivotal human elements for advertisers to embrace. In her free time, she enjoys spending time with her family, hiking outdoors and indulging in chocolate. She believes every day is a new adventure.

Emma Voelker

An arts enjoyer and participant her whole life, Emma received bachelor’s degrees in Marketing and Arts Management from Chatham University before going on to receive a Master’s degree in Arts Management from Carnegie Mellon University. As an enthusiast of anything creative and baking-related, Emma spends much of her free time baking cookies, catching up with family and friends, or reading a good book!

Samantha Sonnet

Samantha’s professional background is centered at the intersection of marketing, arts management, & studio art. Her experience in the marketing realm ranges from experiential, to digital, to social media. In her free time, Samantha loves to spend time with her little brother, frequent as many off and on-broadway shows as possible, and continue her practice of fine art through handmade earrings that she sells at markets!

Sara Allen

As a programmatic expert, Sara is well-versed in multiple DSPs and activations across all aspects of programmatic, notably: YouTube, Display, CTV/OTT, and OLV, among others. She has worked on both the agency and brand side across multiple verticals, fostering relationships that drive cross-functional success and customer happiness. Outside of work, she’s a proud alum of La Salle University and Drexel University, and enjoys luxurious napping, reading, and taking ballet classes. Ask her about her mini long haired doxie, Beef, because he’s her favorite topic.

Paul David Perry

Paul has worked as a freelance writer and content strategist for a number of different tech brands, including Contentstack, Submittable, TransferWise, and Toptal. He also helped build a previous agency from $500K ARR to $1.5MM ARR in under two years by providing high-quality content strategy + execution across a range of clients and building internal agency systems. Before his career in content marketing, he worked in education and nonprofit management in the US.

William Gadsby Peet

Will is a former journalist turned digital marketer that specializes in content and digital marketing strategy. Before joining Grapeseed, he worked as a performance marketing specialist and consultant, generating millions of pounds in profit for a roster of international clients.

Aditya Narayan

Aditya (Adi) is a Comparative Literature postgraduate from the University of Edinburgh. Aspiring-teacher turned content strategist, Adi loves to research and write content on a range of topics from psychology to marketing to software and tech. He enjoys managing people and carrying complex projects over the finish line. On a weekend, you can usually find him reading, learning to play the piano, or visiting a Scottish castle.

Anabelle Pang

Anabelle is a multidisciplinary designer and art director based in New York City. Over 10 years in the industry, Anabelle has worked on a diverse range of projects including brand identities to exhibition experiences and non-profits. She wants to continue her career path in the Arts, Social Justice, and Tech spaces with mindful founders!

Victoria Peel Yates

Victoria is a writer based in Barcelona, Spain. As a former humanitarian turned content writer, she writes about wellness, sustainability, and SaaS. She is passionate about helping impact-driven brands grow and change the world through quality content.

Naume Guveya

Naume is a content strategist and writer for B2B and B2C brands. She has helped various brands achieve sustainable growth through tailored content marketing strategies and high-converting content.

Olivia Messer

Olivia has a strong background in graphic design, working with digital and print, in-house and studio. When she’s away from the computer she love a good horror book or film, playing with her sister’s dog (cocker spaniel/angel) or being out in the garden. She’s fond of travelling and has just moved back from Barcelona although she learnt an embarrassingly small amount of Spanish there (oops).

Nina Pang

Nina is a multidisciplinary creative with a skillset spanning web development, content creation, and digital marketing.

Noelina Rissman

Studied journalist turned content marketer, Noelina helps brands show up as their authentic, human selves online… using content! Off the clock, you can usually find her out and about, soaking up some nature. Or ya know, curled up with a good book while downing bags of chifles (for the record, the thinly-cut, curly ones are the best).

Joanne Mina

Joanne has a passion for graphic design. She believes that every project is an adventure and that it must be her passion for ad design which led her to be with Grapeseed. In her free time she sidequests on other creative journeys: cooking, baking and crafting with her toddler.

Kris Mina

Kris is a graphic designer with over 10 years of experience in creating web graphics. His proficiency in various design programs has allowed him to create visually appealing designs and layouts for hundreds of projects. A geek at heart, he can usually be found reading fantasy and sci-fi novels, or tinkering with his 3D printer.


Matthew Beals

A Hampton, VA native, Matthew has worked in business development and sales for the last five years. Matthew enjoys digital marketing and strives to help organizations reach their full branding and business potential. Matthew enjoys the problem-solving aspect of sales, as it’s most rewarding to alleviate a company’s business needs with a product or service that mends and resolves a business challenge. In his downtime, Matthew enjoys fellowship with family and friends, traveling, and attending live sporting events.