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Programmatic advertising is form of ad buying that uses software and data to make buying decisions. Publisher inventory is made available on an exchange in Real-time Bidding or Programmatic Direct models.
Real-time Bidding (RTB) is a means for advertising inventory to be purchased on a per-impression basis. Each impression represents a user, and we will only bid on the impressions who fall within your target market using software, first, and third-party data to make buying decisions. Unlike a traditional auction, the winning bid pays one cent more than the next highest bid.
First party data, or seed-level data is data that can be attributed to a specific, but non-identifiable user. We harvest this data by putting a pixel on an advertiser’s website.
Third party data is data acquired from reputable sources such as publishers, websites and credit agencies that can be layered onto a campaign to aid targeting.
Yes, we can create custom white and black lists to ensure specific sites are prioritized or blocked accordingly.
We use leading verification technology to block bots, fraud, cookie-bombing and other sources of unwanted activity but don’t exclusively rely on technology to ensure brand safety. Each campaign is manually audited by a human campaign manager to ensure viewability, delivery and quality standards are consistently met.
In our experience, successful campaigns are those that demand engagement. Our in-house design team will craft a custom suite of display ads from your existing brand guidelines and assets. Like working with your own designer? No problem, our designers can work with your layered files to resize creatives across all ten RTB compatible sizes.
Grapeseed isn’t an ordinary media agency or vendor, we don’t believe in minimums. As a group of creative problem solvers, we champion each client’s unique business goals and run campaigns of all sizes and scales. For a custom recommendation, send us an email at firstname.lastname@example.org.