Political Programmatic Advertising

Political advertising is at an all-time high, with a record-breaking $1.23 billion spent in 2021 in the US alone. As audiences become harder to reach, identifying likely voters and serving them with persuasive messaging is more important than ever.

By leveraging a programmatic omnichannel approach, smart advertisers can continue to reach the right person at the right time with the right message at a fraction of the cost of traditional media.

How Does a Political Programmatic Advertising Campaign Work?

Using voter file information as a data source, political programmatic  campaigns can reach up to 100% of the eligible voters in any district or state. This data includes past election involvement, allowing advertisers to prioritize the most regular and engaged voters.

Once a set of ideal target audiences have been identified, the omnichannel nature of programmatic advertising means ads can be served across all devices in an environment that is as efficient and impactful as possible. This includes Connected TV, Display, Native, Digital Video, Digital Audio, Social, Search, and Digital Out Of Home.

Our Impact

The Benefits of Running a Political Programmatic Advertising Campaign


Advertisers can choose from powerful targeting options, including past election engagement and online behaviours.


Ads are only shown to eligible voters, ensuring every dollar is effectively spent.


Ad buys are done by impression rather than in bulk resulting in significantly lower costs than traditional media like TV spots and radio.


The interactions voters have with ads are tracked and used to optimize, meaning campaigns become even more powerful the longer they run.

Political Programmatic Advertising Targeting Options

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Display & Native

Reach up to 98% of the web via banners and native content on websites, apps, and email providers.

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Connected Television (CTV)

Target voters that own a smart TV directly in their homes with 100% unskippable ads between 15-30 seconds in length.

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Digital Video

Serve Pre-roll, Mid-roll, and Post-roll video ads on streaming platforms like Amazon and YouTube.

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Digital Audio

Hit voters with audio ads ad banners while they listen to podcasts and music on digital radio and streaming platforms like ESPN and Spotify.

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Reach voters and retarget past website traffic on platforms like Facebook, Instagram, LinkedIn, and Snapchat.

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Target voters as they search for keywords related to your campaign on platforms like Google, Bing, and Yahoo.