FILTERS:
DSP
Top Tier
Price:
$$$$
Ease of Use:
Difficult
Google’s Display & Video 360 (DV360) is part of the Google Marketing Platform and is a dominant DSP, with seamless integration across the Google ecosystem and unparalleled reach across display, video (including YouTube) and mobile.
DSP
Top Tier
Price:
$$$
Ease of Use:
Difficult
The Trade Desk (TTD) is one of the leading independent DSPs widely used by agencies and brands for omnichannel programmatic buying, offers access to a broad range of inventory (display, video, CTV, audio, native) with an emphasis on transparency and control.
DSP
Top Tier
Price:
$$$$$
Ease of Use:
Difficult
Amazon DSP leverages Amazon’s unparalleled consumer data and commerce ecosystem. It is uniquely effective for advertisers looking to target audiences based on shopping and purchase behavior, including retargeting shoppers and reaching lookalikes.
pDOOH
Mid Tier
Price:
$$$
Ease of Use:
Intermediate
Vistar Media is a Programmatic Digital Out-Of-Home ad‑tech platform, connecting marketers and media owners through data‑driven buying of ads on digital screens nationwide. Acquired by T‑Mobile for $600 million in Jan 2025.
DSP
Mid Tier
Price:
$$$$
Ease of Use:
Intermediate
Hivestack is a strong mid-tier programmatic DOOH platform with global reach. It’s feature-rich and innovative in OOH, though slightly less established (and with a smaller network, particularly in the US) than the top-tier DOOH platform.
DSP
Mid Tier
Price:
$$$
Ease of Use:
Intermediate
A DSP known for predictive modeling and custom audience solutions, that focuses on performance-driven outcomes across display, mobile, and CTV, using real-world signals to build targeting models instead of relying on cookie-based tracking.
DSP
Mid Tier
Price:
$$$
Ease of Use:
Intermediate
StackAdapt is a programmatic digital out-of-home advertising platform that has become popular particularly among mid-sized agencies and brands for its ease of use and strengths in native advertising and performance-driven campaigns.
SSP
Mid Tier
Price:
$$
Ease of Use:
Intermediate
As a leading video and display advertising platform known for its outstream video formats across a vast network of premium publishers, Tead positions itself as operating on the “open internet” akin to an SSP, but it provides an entire platform to plan, buy, and optimize campaigns.
Data Provider
Mid Tier
Price:
$$$$$
Ease of Use:
Intermediate
i360 is a top-tier data platform for political advertising and advocacy, though in the broader adtech landscape it’s mid-tier due to its niche focus. Its data accuracy and support are standout, making it indispensable for its target users.
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