AI Grapebot
Meet Grape Bot: Grapeseed’s AI Chatbot
Your friendly neighborhood Grapeseed bot. Got a question about programmatic advertising? Feel free to ask away!
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Mobile advertising
What Is A Mobile Footprint and How Does It Help You Advertise Better?
Learn the basics of what a mobile footprint is and the different ways it can be used to improve mobile advertising campaigns.
Blog Post
Beginner's Guide
What is Footfall Attribution? A Beginner’s Guide
If you want to improve your advertising, especially in the world of retail, you need to be up to speed on consumer behavior both online and offline. Here’s how footfall attribution can help you intelligently track where your target audience physically goes.
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Foot traffic attribution
5 Tips for Measuring Footfall Traffic Effectively
Footfall attribution requires a union of brick-and-mortar stores and programmatic advertising. Here are 5 tips to measure footfall traffic.
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Programmatic Ad Solutions
Programmatic Audio Targeting Options at Grapeseed
Learn all about our targeting options for programmatic ads at Grapeseed.
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DCO Trends
10 DCO Trends Advertisers Need to Know About
Dynamic Creative Optimization is an important benefit of programmatic advertising. Here are the top 10 DCO trends to be aware of this year.
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DCO
Using Dynamic Creative Optimization to Customize Your Ad Creatives
Dyanmic Creative Optimization lets you run multiple variations of your programmatic ads. Here’s how a specialist can help you leverage it.
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audio ads
The Biggest Trends in Audio Advertising in 2023
Audio advertising is a rising force in the advertising niche in 2023. Here are the most important audio advertising trends this year.
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audio advertising
The Power of Programmatic Audio: 5 Tangible Benefits for Brands
Programmatic audio is emerging as one of the most powerful tools in your adtech toolkit. Here’s how to use it right.
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Digital out of home
Why Programmatic DOOH Will Reach New Heights in 2023
Programmatic digital-out-of-home is taking significant strides in the advertising world. Here are the top pDOOH trends that will grow in 2023.
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DOOH
Programmatic DOOH vs DOOH: Why pDOOH Works
What does programmatic digital-out-of-home (DOOH) have that gives it an edge over its traditional counterpart? Let’s find out.
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