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Programmatic DOOH vs DOOH: Why pDOOH Works

What does programmatic digital-out-of-home (DOOH) have that gives it an edge over its traditional counterpart? Let’s find out.

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Why Partner with Grapeseed for Programmatic DOOH Campaigns?

Programamtic DOOH uses dynamic digital screens and programmatic algorithms to reach highly targeted audiences. Partnering with Grapeseed Media brings you a team of experts who understand Programmatic DOOH and can bring unique benefits to your campaign.

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The ultimate guide to adtech terminology

Learning about advertising can be tricky, and you’re often overwhelmed and confused about where to start. This glossary gives you a list of all the most important, relevant terms in adtech right now so you get a well-informed jump-off point. We keep this regularly updated, so check back next month for what’s new!

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Is Your Phone Listening to You? Here’s How Targeted Ads Really Work

When an offhand chat with a friend leads to a suspiciously accurate ad, it’s natural to worry. Here’s why you probably don’t need to.

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5 Reasons to Use Amazon DSP to Optimize Your Campaigns

Amazon DSP offers a range of unique advantages to advertisers, particularly with first-party data. Here are 5 reasons to use these campaigns.

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What Is a Data Layer and How Does It Improve Analytics?

As first-party data becomes increasingly valuable, so does a robust data layer—the platform that stores and organizes your customer data. Here’s everything you need to know about data layers and how they improve analytics.

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What’s Your 2023 Programmatic Ad Strategy?

Programmatic ads have become a staple of digital advertising. Whether you’re new to programmatic ads or a seasoned professional, you might be wondering how to create an effective programmatic advertising strategy that will drive more sales for your business in 2023. Here’s our take on how you want to go about it.

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5 Advertising Industry Trends to Watch in 2023

Our top picks for where advertising is going in 2023, and what trends you want to be prepared for.

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How AI is Changing Advertising, And Why That’s Important

There’s no institution in the world that can’t benefit from AI and machine learning, and advertising is no exception. From efficient use of data to improved ROI measurement, here’s how AI can boost your decision-making process in the advertisement industry.

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The New Data-Driven Attribution Model, Explained

Although different attribution models provide different insights about the conversion path, none paint the full picture as accurately as data-driven attribution. DDA uses machine learning and artificial intelligence to provide a more detailed understanding of how each touchpoint contributes to a conversion.

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The Complete Guide to Attribution in Digital Marketing

Attribution in digital marketing is used to assign credit to various touchpoints in an omnichannel marketing strategy, according to the role they each play in driving conversions. Here’s all you need to know about attribution.

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