Blog

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Display Advertising—The Ultimate Guide to Remarketing

Remarketing ads—targeting site visitors to turn them into customers—can significantly boost your numbers if done right. Here’s how.

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The Beginner’s Guide to Podcast Advertising

Podcast advertising, while not as well-known as more traditional advertising channels, carries a unique potential. Here’s how to leverage it.

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Connected TV Advertising: A Beginner’s Guide

Here’s everything you need to know about Connected TV advertising—what it is, how it benefits you, and how to get started.

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10 Reasons Why Marketing Agencies Should Offer Programmatic Ad Solutions

If you’re a marketing agency, here are 10 reasons you should offer programmatic ad solutions to your clients by partnering with a specialist.

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The Evolution of Programmatic TV Ads

An in-depth look at the evolution of programmatic TV ads—where they came from, why they’ve grown, and what we can expect to see in the future.

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Why Audio Advertising Is the Next Big Trend in Marketing [And How to Get Started]

Audio advertising, when used the right way, can be a powerful tool in your overall advertising strategy. Find out what it is, and how to make the most of it.

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OTT vs CTV Advertising: What’s the Difference?

What are the key difference between OTT and CTV advertising? This post looks at the difference between the two.

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Cookieless Future: What this Means for Marketers

In a cookieless world, how can digital advertising still achieve the same levels of relevancy?

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How Agencies Can Leverage Programmatic Ads: Interview with Stefan Muirhead and Matthew Kelly

We talked to Stefan Muirhead from Ignition72, a full-service digital marketing agency and Matthew Kelly from Precious Media, about how they work with Grapeseed.

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Programmatic Ads: A Beginner’s Guide

In this article we have a closer look at programmatic advertising and how programmatic ads can benefit your campaigns.

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What does the Apple iOS 14 Update Mean For Facebook Advertisers?

A walk-through of the Apple iOS 14 update and what Facebook advertisers can do to approach these changes.

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