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The Programmatic Advertising Guide to Supply Path Optimization (SPO)

Supply path optimization provides a number of benefits to your business. But how does it work? Learn everything you need in our complete guide to SPO.

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Cookieless Advertising Campaigns: Are You Doing Them Right?

Cookieless advertising is not a distant possibility—it’s happening right now, and advertisers need to prepare for a world without third-party cookies. Here’s how to implement a cookieless campaign in 2024.

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What Is Sequential Messaging and How Can It Help You Elevate Your Campaigns?

Explore the essentials of sequential messaging and how this strategy can significantly elevate your marketing campaigns for more effective audience engagement.

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The Best CTV Advertising Platforms in 2024

Unlock the power of connected TV marketing! Reach cord-cutters, cut through the competition, and boost ROI with these best CTV advertising companies of 2024.

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Streaming Vs Linear: The Future of TV Advertising

Learn the difference between streaming and linear TV and discover what it takes to create a winning advertising strategy for each.

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How Grapeseed Used Mobile Footprinting and Precise Geolocation to Target Football Fans on Game Day

How we used mobile footprinting and hyper-specific geolocation to target football fans with timely, relevant ads on game day.

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Programmatic Valentine’s Day — Ideas and Strategies

Valentine’s Day is around the corner! Here’s how to leverage programmatic ads to advertise effectively.

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Advertising on Streaming Services: How To Get Into It and Thrive

With advertising on streaming services, you can reach millions, boost engagement, and skyrocket conversions. Here’s how to get started and thrive in this space.

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7 Programmatic Advertising Trends to Watch in 2024

Discover the most important programmatic advertising trends in 2024 and how you can harness them to grow your business.

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What Are Interactive Digital Audio Ads?

Your speakers now speak back! Here’s all you need to know about interactive audio ads, and how to use them to make your campaigns more effective.

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9 Best Practices for Your Mobile Advertising Campaigns

Enhance your mobile ad campaigns for better ROI. Discover how with this comprehensive guide on the top mobile advertising best practices.

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