
Programmatic DOOH vs DOOH: Why pDOOH Works
What does programmatic digital-out-of-home (DOOH) have that gives it an edge over its traditional counterpart? Let’s find out.
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What does programmatic digital-out-of-home (DOOH) have that gives it an edge over its traditional counterpart? Let’s find out.
Blog PostProgramamtic DOOH uses dynamic digital screens and programmatic algorithms to reach highly targeted audiences. Partnering with Grapeseed Media brings you a team of experts who understand Programmatic DOOH and can bring unique benefits to your campaign.
Blog PostLearning about advertising can be tricky, and you’re often overwhelmed and confused about where to start. This glossary gives you a list of all the most important, relevant terms in adtech right now so you get a well-informed jump-off point. We keep this regularly updated, so check back next month for what’s new!
Blog PostWhen an offhand chat with a friend leads to a suspiciously accurate ad, it’s natural to worry. Here’s why you probably don’t need to.
Blog PostAmazon DSP offers a range of unique advantages to advertisers, particularly with first-party data. Here are 5 reasons to use these campaigns.
Blog PostAs first-party data becomes increasingly valuable, so does a robust data layer—the platform that stores and organizes your customer data. Here’s everything you need to know about data layers and how they improve analytics.
Blog PostProgrammatic ads have become a staple of digital advertising. Whether you’re new to programmatic ads or a seasoned professional, you might be wondering how to create an effective programmatic advertising strategy that will drive more sales for your business in 2023. Here’s our take on how you want to go about it.
Blog PostOur top picks for where advertising is going in 2023, and what trends you want to be prepared for.
Blog PostThere’s no institution in the world that can’t benefit from AI and machine learning, and advertising is no exception. From efficient use of data to improved ROI measurement, here’s how AI can boost your decision-making process in the advertisement industry.
Blog PostAlthough different attribution models provide different insights about the conversion path, none paint the full picture as accurately as data-driven attribution. DDA uses machine learning and artificial intelligence to provide a more detailed understanding of how each touchpoint contributes to a conversion.
Blog PostAttribution in digital marketing is used to assign credit to various touchpoints in an omnichannel marketing strategy, according to the role they each play in driving conversions. Here’s all you need to know about attribution.
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