Labor Day Sales 2024: How Programmatic Advertising Can Drive Sales
Ramp up your advertising strategy with programmatic in preparation for Labor Day, and boost your engagement with these tips.
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Ad Campaigns
Tutorial: Vistar Demand Side Platform: How to set up your campaigns for success
Learn how to set up a campaign using Vistar DSP for your OOH advertising with the complete Grapeseed guide. Our team can offer full programmatic support.
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What is incremental reach in CTV (and why is it important)?
Incremental reach is crucial to track when creating your digital adverts. But what is it and how is it measured? We explore this in detail in our latest blog.
Blog Post
Inside a CTV ad campaign: where are your ads showing?
Connected TV (CTV) provides specific targeted ads through smart televisions. Here, we’ll go into detail about how CTV ads work and the benefits they offer.
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DSP
What Are the Best DSP Platforms (and How Can You Increase Your Coverage on Them)?
Get more from your programmatic ad dollars with a DSP. Discover 9 of the best DSP platforms and tips for increasing coverage on each.
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Cookieless solution
The Cookieless Future is the New Y2K Bug
Google has sent alarm bells ringing across the advertising and marketing landscape with its vow to sunset 3rd party cookies. But is it really anything to worry about?
Blog Post
The Programmatic Advertising Guide to Supply Path Optimization (SPO)
Supply path optimization provides a number of benefits to your business. But how does it work? Learn everything you need in our complete guide to SPO.
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cookieless advertising
Cookieless Advertising Campaigns: Are You Doing Them Right?
Cookieless advertising is not a distant possibility—it’s happening right now, and advertisers need to prepare for a world without third-party cookies. Here’s how to implement a cookieless campaign in 2024.
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Ad Campaigns
What Is Sequential Messaging and How Can It Help You Elevate Your Campaigns?
Explore the essentials of sequential messaging and how this strategy can significantly elevate your marketing campaigns for more effective audience engagement.
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advertising 2024
The Best CTV Advertising Platforms in 2024
Unlock the power of connected TV marketing! Reach cord-cutters, cut through the competition, and boost ROI with these best CTV advertising companies of 2024.
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advertising
Streaming Vs Linear: The Future of TV Advertising
Learn the difference between streaming and linear TV and discover what it takes to create a winning advertising strategy for each.
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