The Multi-DSP Programmatic ENGINE BEHIND Agencies

Programmatic Infrastructure for Independent Agencies

PPC agencies, full-service agencies, media planning shops: add best-in-class programmatic advertising to your client offering, CTV, DOOH, digital audio, and display, under your brand, powered by ours.

Trusted by agencies whose clients include

The Programmatic Problem

Your clients want programmatic. Your team isn't built for it.

Programmatic advertising real-time bidding across CTV, DOOH, digital audio, and biddable media is where client budgets are shifting. But building genuine DSP expertise in-house is slow, expensive, and distracts your team from what they’re actually great at.

Hiring takes months you don't have

Finding, vetting, and onboarding programmatic talent means delayed pitches and lost revenue right now.

RFP fatigue is draining your media team

Managing DSP vendor relationships, contracts, and campaign operations pulls media directors away from strategy.

Margin leakage you can't see

With out SPO and cross device targeting they are leaving incremental performance gains on the table.

Fragmented landscape

Buying platforms are highly specialized with access to unique data, targeting, and inventory. Subscribing to multiple platforms is necessary to plan across all of digital but it can be costly, difficult to manage, and create financial risks for agencies.

The Programmatic Solution

One white-label partner. Every programmatic channel.

Grapeseed becomes your invisible programmatic department executing across every biddable channel, under your brand, with full transparency into every campaign.

Immediate Campaign Execution

Our programmatic navigators launch with precision from day one. No ramp time. No RFPs. No vendor management for your team.

Full Channel Coverage

CTV, DOOH, digital audio, display, video, and addressable advertising, every biddable channel your clients need, through a single integrated partnership.

Your Brand. Your Margin.

White-labeled reporting dashboards, proposals, and communication keep your agency front and center while Grapeseed handles the operational complexity behind the scenes.

Data-Driven Media Strategy

Identity graph-based audience segmentation, attribution modeling, and media analytics ensure your clients see measurable, defensible results, every campaign, every quarter.

CTV & Connected TV

DIGITAL OUT-OF-HOME

DIGITAL AUDIO

DISPLAY & NATIVE

PROGRAMMATIC VIDEO

Real-Time Bidding

Audience Segmentation

Cross-Device Targeting

Attribution Modeling

CTV & Connected TV

DIGITAL OUT-OF-HOME

DIGITAL AUDIO

DISPLAY & NATIVE

PROGRAMMATIC VIDEO

Real-Time Bidding

Audience Segmentation

Cross-Device Targeting

Attribution Modeling

YOUR UNFAIR ADVANTAGE

This is why agencies choose Grapeseed

Immediate Expertise

We’ve built expertise across every programmatic channel, so you don’t have to. Grapeseed functions as an extension of your team, ready to execute with precision from day one.

Simplify with One Partner

Stop wasting time managing multiple vendors or RFPing DSPs. With Grapeseed, you get one partner, one relationship, and the simplicity of knowing programmatic is handled.

Create a Profit Center

We don’t just run campaigns, we help agencies transform media into a revenue driver. See how Adams & Knight created a profit center with Grapeseed, and calculate what it could mean for your agency.

What we do

Everything you need to sell and deliver programmatic solution

From pitch deck to live campaign, we handle the programmatic expertise so you keep the relationship.

DSP Strategy & Execution

We manage every DSP relationship, build the media strategy, and execute across every channel. No contracts, no headcount, no learning curve on your side.

Cross Channel Activation

One brief. Every channel. We activate integrated campaigns across CTV, DOOH, digital audio, display, and video with consistent audience targeting applied across every placement.

Reporting Dashboards

Real-time, white-labeled dashboards your clients see under your brand. Full visibility into performance and pacing, so you walk into every client call prepared.

Pitch Support for New Business

We help you win before we help you deliver. Grapeseed supports new business pitches with programmatic strategy and audience rationale, all under your brand.

White-labeled Campaign Management

Full campaign management under your banner. From ad operations to media optimisation and attribution modeling, clients never know Grapeseed exists unless you want them to.

HOW IT WORKS

More time to focus on your client. Backed by high-quality programmatic from a single trusted partner.

Simple by design. Grapeseed fits into your existing workflow without disrupting it. We’ve stripped out every source of friction. No lengthy RFP. No DSP contract negotiations. No long onboarding. Here’s what the partnership looks like.

You win the client
(We help in the pitch)

We work with you behind the scenes before the pitch, building channel strategy and campaign projections under your brand. You walk in looking like a full-service programmatic shop.

We activate and manage
the campaigns

Once the brief is signed, Grapeseed handles everything: DSP setup, audience segmentation, cross-channel activation, ad operations, and live optimisation. All under your brand.

You keep the relationship.
We build our partnership.

Your agency presents the results, owns the strategy conversation, and retains full control of the client. We make you look good. The credit is all yours.

WHAT PARTNERS SAY

Partners love working with us.

Programmatic-Led Growth for an Industry Leader

Sierra Nevada Case Study

“Grapeseed quickly became a trusted partner. Their team increased our website traffic by 373% while also keeping our CPLPV below $1. We saw completion rates above 75% for pre-roll, mid-roll, and post-roll executions. We’re very happy with the results of this partnership.”

– Sierra Nevada

Revenue Generated

$1.6M

GET IN CONTACT

Let’s Talk Programmatic

Book a free 20-minute strategy call. We’ll show you how agencies like yours are winning bigger clients and building programmatic into a revenue line worth keeping.

We help you win the pitch

Strategy, media plans, and RFP responses ready to go under your brand.

We bring the expertise

Programmatic education and channel guidance for your team, whenever you need it.

No commitment required

One conversation. We'll show you what the partnership looks like and what it could mean for your agency.

Proof of Performance

Results that win client renewals.

These are the kind of outcomes your clients will expect when you bring Grapeseed into the partnership. Real campaigns. Real numbers.

$75K+

Average campaign value

1

Partner. All channels.

0

In-house DSP hires needed

$6,200,000

Rebates generated (3 years)

FREE CONSULTATION

Get Your Free Programmatic Audit

In 30 minutes, our programmatic navigators will audit your current capability gaps, identify the channels your clients need, and show you exactly what a Grapeseed partnership could look like for your agency.  No pitch. No pressure.

FREQUENTLY ASKED QUESTIONS

Straight answers.

Have more questions? Contact us at: hello@grapeseedmedia.com

How does the white-label arrangement work?

Grapeseed operates as your silent programmatic department. Client-facing dashboards, reports, and proposals carry your agency’s branding. Your clients see your agency’s expertise — Grapeseed handles all the ad operations, DSP management, and media optimization behind the scenes.

Do we need to commit to minimum spend?

No minimum spend commitments. We can build meaningful audience segmentation and run proper attribution modeling.

What programmatic channels does Grapeseed cover?

We cover every major biddable channel: Connected TV (CTV), digital out-of- home (DOOH), digital audio, programmatic display, native, and video advertising. All managed through our DSP relationships — no extra vendor contracts for your agency.

Can Grapeseed support our paid search and paid social work too?

Yes! In addition to programmatic advertising Grapeseed also plans and executes Paid Search and Paid Social campaigns. Your media channels should not be siloed and we approach campaigns holistically with all these channels working together.

How quickly can we get a client campaign live?

Most campaigns are live within a week of brief receipt. Our programmatic navigators are experienced at rapid campaign execution — no lengthy onboarding, no waiting for DSP approvals.

What makes Grapeseed different from a DSP or self-service platform?

Grapeseed is not a platform — we’re a team of programmatic specialists. You get expert human strategy, media planning, campaign execution, and media analytics. We’re a managed service partner, not a technology licence.