Programmatic Ads

Mastering Programmatic Audio Ads: How to Buy, Target, and Succeed

We’ll explore how programmatic audio is evolving and highlight the top platforms you can leverage to maximize reach and engagement in this growing space.

AI in Programmatic Advertising: What Does the Future Hold?

The partnership between AI and programmatic advertising holds huge potential for the future. Here's what the roadmap looks like for the two.

Programmatic Advertising 2025 Trends

Discover 5 programmatic predictions for 2025, from AI-powered optimization to the rise of CTV and ad-supported streaming. Stay ahead with Grapeseed's insights!

Programmatic DOOH vs DOOH: Why pDOOH Works

What does programmatic digital-out-of-home (DOOH) have that gives it an edge over its traditional counterpart? Let's find out.

10 DCO Trends Advertisers Need to Know About

Dynamic Creative Optimization is an important benefit of programmatic advertising. Here are the top 10 DCO trends to be aware of this year.

Building Programmatic Thanksgiving Ads To Drive Engagement

Thanksgiving marks the start of the festive period - and a surge in online shopping. Here, we'll go through how programmatic ads can drive engagement and sales.

Labor Day Sales 2024: How Programmatic Advertising Can Drive Sales

Ramp up your advertising strategy with programmatic in preparation for Labor Day, and boost your engagement with these tips.

The Programmatic Advertising Guide to Supply Path Optimization (SPO)

Supply path optimization provides a number of benefits to your business. But how does it work? Learn everything you need in our complete guide to SPO.