Austria Tourism
Discover how Grapeseed Media improved seasonal campaign performance through premium video and geo targeted strategy.
Cancer Treatment Centers of America
How Grapeseed Media Decreased Cost Per Acquisition by 72% for Cancer Treatment Centers of America
Background
Since 1988, Cancer Treatment Centers of America (CTCA) has been helping patients win the fight against cancer using advanced technology and a personalized approach.
Project Goal
-
Drive post-click online chats for patient acquisition
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Adhere to strict brand-safety, health, and contextual guidelines.
Strategy
- Segment retargeting and similar audiences using pixel recency and global frequency optimization.
- Leverage targeted keyword lists in order to place ads adjacent to female health content, forums, and cancer social networks.
- Negotiate contextually relevant and premium private marketplace (PMP) deals.
- Activate dynamic event-based geo-targeting for cancer walk/runs.
Platforms
Results
- 313% higher post-click chat conversions and 72% lower CPA than concurrently run campaign by a leading marketing technology company
- Conversion/CPA results were generated from 48% fewer impressions
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72%
Cost Per Acquisition
-
313%
Post-Click Chat Conversion
-
2x
Click-Through Rate
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