Cancer Treatment Centers of America

How Grapeseed Media Decreased Cost Per Acquisition by 72% for Cancer Treatment Centers of America

Background

Since 1988, Cancer Treatment Centers of America® (CTCA) has been helping patients win the fight against cancer using advanced technology and a personalized approach.

Project Goal

Drive post-click online chats for patient acquisition
Adhere to strict brand safety, health, and contextual guidelines

Strategy

Work closely with Assembly Global to deploy Grapeseed Media’s formula for environment, device, media type, data source, manual optimization, and viewability
Segment retargeting and similar audiences using pixel recency and global frequency optimization
Leverage targeted keyword lists in order to place ads adjacent to female health content and forums
Negotiate contextually relevant and premium private marketplace (PMP) deals
Activate dynamic event-based geo-targeting for cancer events such as sponsored walks or runs

Platforms

Google
Facebook
Twitter

Results

313% higher post-click chat conversions
72% lower CPA than a competing campaign by a leading marketing technology company
Conversion results were generated from 48% fewer impressions
CTRs were 2 times higher than those of competitors