Background
Since 1988, Cancer Treatment Centers of America® (CTCA) has been helping patients win the fight against cancer using advanced technology and a personalized approach.
Project Goal
- Drive post-click online chats for patient acquisition
- Adhere to strict brand safety, health, and contextual guidelines
Strategy
- Deploy Grapeseed Media’s formula for environment, device, media type, data source, manual optimization, and viewability
- Segment retargeting and similar audiences using pixel recency and global frequency optimization
- Leverage targeted keyword lists in order to place ads adjacent to female health content and forums
- Negotiate contextually relevant and premium private marketplace (PMP) deals
- Activate dynamic event-based geo-targeting for cancer events such as sponsored walks or runs
Platforms
Results
- 313% higher post-click chat conversions
- 72% lower CPA than a competing campaign by a leading marketing technology company
- Conversion results were generated from 48% fewer impressions
- CTRs were 2 times higher than those of competitors
