Uniqlo
Discover how Grapeseed Media helped Uniqlo increase ROI by 1,795%
Cancer Treatment Centers of America
How Grapeseed Media Decreased Cost Per Acquisition by 72% for Cancer Treatment Centers of America
Background
Since 1988, Cancer Treatment Centers of America (CTCA) has been helping patients win the fight against cancer using advanced technology and a personalized approach.
Project Goal
-
Drive post-click online chats for patient acquisition
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Adhere to strict brand-safety, health, and contextual guidelines.
Strategy
- Segment retargeting and similar audiences using pixel recency and global frequency optimization.
- Leverage targeted keyword lists in order to place ads adjacent to female health content, forums, and cancer social networks.
- Negotiate contextually relevant and premium private marketplace (PMP) deals.
- Activate dynamic event-based geo-targeting for cancer walk/runs.
Platforms
Results
- 313% higher post-click chat conversions and 72% lower CPA than concurrently run campaign by a leading marketing technology company
- Conversion/CPA results were generated from 48% fewer impressions
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72%
Cost Per Acquisition
-
313%
Post-Click Chat Conversion
-
2x
Click-Through Rate
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