Grand Hyatt

How Grapeseed Media Generated $1,647,787 of Revenue for Grand Hyatt New York

Background

Hyatt is a global hospitality brand known for its luxurious hotels and resorts, offering exceptional service and amenities in prime locations worldwide. With a diverse portfolio ranging from upscale to allinclusive properties, Hyatt caters to both leisure and business travelers, providing a welcoming and comfortable experience with a focus on quality, convenience, and innovation.

Project Goal

Achieve 2X

increase in ROAS compared to the previous agency
$1.2M

in direct revenue booked at Hyatt.com

Strategy

Show messages to users who are currently and actively searching for and engaging with Google search results
Target users based on their travel patterns to New York using data from organizations such as Hertz and American Airlines
Target high-funnel audiences in the trip planning phase of their customer journey with paced reminders during this crucial period of impression

Platforms

Display
Google
Facebook

Results

$1,647,787 in revenue over 9 months with Grapeseed Media vs. $614,902 with the previous agency
1,017% return on ad spend with Grapeseed Media vs. 380% with the previous agency