Lights.com

How Grapeseed Media Helped Lights.com Lower Cost Per Acquisition and Achieve a 316% ROAS

Background

Established in 2002, the team behind Lights.com has been working to become the premier destination for lighting online. Originally called LampLust, the founders had a simple goal that remains with the team today: beautiful, high-quality lighting products at a great value.

The brand has developed a reputation for amazing customer service and lasting relationships with its vendors, which translates into a better shopping experience and value for its customers.

Project Goal

  • Drive purchases and revenue

  • Achieve a CPA of $40 or lower

Strategy

  • Execute dynamic retargeting through relevant messaging based on users’ browsing history and products viewed
  • Leverage private audience segments engineered from browsing and search engine behavior. For example, audiences were generated from users who visited competing websites and/or searched for home lighting tips on Google
  • Cultivate new customers through the placement of ads adjacent to contextually relevant content (e.g. decorating tips, home design blogs, etc.)

Platforms

  • Display
  • Native

Results

  • Cost-per-acquisition lowered to $25.61 vs. client goal of $40
  • 316% return on ad spend
  • 25¢ cost-per-page visit, 4× the industry benchmark
  • 179 newsletter sign-ups
  • $25.61

    Cost Per Acquisition

  • 316%

    Return On Ad Spend

  • 179

    Newsletter Sign-Ups