Oscar de la Renta

How Grapeseed Media Helped Oscar de la Renta Achieve a 1,712% Return on Ad Spend

Background

Oscar de la Renta is a luxury fashion brand celebrated for its elegant, sophisticated, and timeless designs. Known for exquisite craftsmanship and attention to detail, the brand offers high-end ready-to-wear, bridal, accessories, and fragrances. With a legacy of dressing celebrities, royalty, and tastemakers, Oscar de la Renta continues to embody modern glamour and refined style.

Project Goal

Utilize Grapeseed Media’s luxury URL premium targeting, dynamic retargeting, & luxury affinity third-party segments to enhance brand exposure & drive e-commerce sales.

Increase traffic
to oscardelarenta.com and BOOST customer acquisition by attracting untapped audiences to the fashion brand
Drive on-site product sales
from unique and returning visitors
Bolster national brand awareness
through premium display and social advertisements
Generate actionable insights
to inform and improve the brand’s overall marketing strategy

Strategy

Luxury Audience Targeting: Reach affluent women (28-45, $250K+ HHI) interested in high-end fashion, luxury CPGs, and premium experiences using data from Mastercard, Amazon, and Google.
Premium Placement: Prioritize ad visibility on top-tier publishers such as Vogue, Vanity Fair, The Wall Street Journal, and The New York Times.
Dynamic Retargeting: Serve personalized ads based on users’ browsing history and product interactions to drive engagement and conversions.