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4 Vital Best Practices for Using The Trade Desk + A Top Tip

The Trade Desk is one of the most popular DSPs among programmatic marketers. Here are 4 Trade Desk best practices for harnessing this DSP’s full potential.

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AdTech for Elections: The Most Effective Political Advertising Techniques to Use in 2024

Adtech can be a powerful political advertising tool, providing highly targeted ways to reach the right audiences with your message. Discover the most effective political advertising techniques and how to use them.

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What Makes a Good Political Ad? Best Practices for Political Advertising

What makes a good political ad? Discover the key elements of a good political ad and best practices to help you create impactful campaigns.

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The Future of Programmatic Advertising: 5 Predictions for 2024

AI Tech, Cookieless and Contextual Advertising, and more exciting developments line future of programmatic advertising in 2024.

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Programmatic Advertising with The Trade Desk: How to Set Up a Campaign

Here is a step-by-step guide on setting up and managing programmatic advertising campaigns with Trade Desk.

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Video Ads: Best Practices for Improved ROI

Video ads are great at increasing engagement and generating leads. Here are 12 video ad best practices to help you maximize ROI.

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Programmatic Video Advertising: How to Turbocharge Video Ads

Video ads are great, but programmatic video advertising is better. Here’s how you can improve your video ads with a programmatic strategy.

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The Top Screen Types Used in Programmatic DOOH Advertising

Programmatic DOOH advertising spend is set to reach $11.4 million by 2024. Here are the top screen types to use for your campaigns.

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What is a Brand Lift Survey?

A brand lift survey is essential to measure the success of any digital marketing campaign. Here is how to create a brand lift survey, and why.

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10 Vital Best Practices for DV360 Ad Campaigns

Running campaigns on Google’s DV360 platform comes with numerous benefits. Here, discover 10 DV360 best practices for running ad campaigns.

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First Party Data Strategy: Your Gateway to a Cookieless World

Not all cookies are gone. Here’s how a robust first-party data strategy can save your ad campaigns without third-party reliance.

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