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Data Driven Attribution

Data Driven Attribution: Best Practices & Benefits

Discover how data driven attribution models optimize marketing performance. Learn the benefits, mechanics, and best practices for implementation.

Programmatic Ads

Programmatic Advertising 2025 Trends

Discover 5 programmatic predictions for 2025, from AI-powered optimization to the rise of CTV and ad-supported streaming. Stay ahead with Grapeseed’s insights!

Video Advertising

Video Ads: Best Practices for Improved ROI

Video ads are great at increasing engagement and generating leads. Here are 12 video ad best practices to help you maximize ROI.

Digital Out Of Home

pDOOH

How To Use A pDOOH Strategy To Boost Retail Success This Festive Season

Learn how a programmatic Digital Out-of-Home (pDOOH) strategy can elevate retail success this festive season. Maximize visibility with real-time advertising.

Digital Out Of Home

Programmatic Ads

Programmatic DOOH vs DOOH: Why pDOOH Works

What does programmatic digital-out-of-home (DOOH) have that gives it an edge over its traditional counterpart? Let’s find out.

Attribution Models

Linear Attribution Model

How Does The Linear Attribution Model Calculate Costs?

Discover how the linear attribution model distributes costs across touchpoints and the benefits it offers. Learn how Grapeseed Media can help your tracking.

Display Advertising

The Beginner’s Guide to Display Advertising

In this guide, we’ll walk through the different types of display advertising, how to best use them, and what the benefits are for agencies.

DSP the trade desk

Trade Desk

4 Vital Best Practices for Using The Trade Desk + A Top Tip

The Trade Desk is one of the most popular DSPs among programmatic marketers. Here are our Trade Desk best practices and tips.

Featured Posts

Programmatic Advertising: The Most Powerful Arts Marketing Tool

11 Advertising Trends That Have Dominated 2022

Why Marketing Agencies Should Offer Programmatic Solutions

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