Connected TV
The Evolution of Programmatic TV Ads
An in-depth look at the evolution of programmatic TV ads—where they came from, why they’ve grown, and what we can expect to see in the future.
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advertising
Why Audio Advertising Is the Next Big Trend in Marketing [And How to Get Started]
Audio advertising, when used the right way, can be a powerful tool in your overall advertising strategy. Find out what it is, and how to make the most of it.
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CTV
OTT vs CTV Advertising: What’s the Difference?
What are the key difference between OTT and CTV advertising? This post looks at the difference between the two.
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cookies
Cookieless Future: What this Means for Marketers
In a cookieless world, how can digital advertising still achieve the same levels of relevancy?
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interview
How Agencies Can Leverage Programmatic Ads: Interview with Stefan Muirhead and Matthew Kelly
We talked to Stefan Muirhead from Ignition72, a full-service digital marketing agency and Matthew Kelly from Precious Media, about how they work with Grapeseed.
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programmatic advertising
Programmatic Ads: A Beginner’s Guide
In this article we have a closer look at programmatic advertising and how programmatic ads can benefit your campaigns.
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facebook
What does the Apple iOS 14 Update Mean For Facebook Advertisers?
A walk-through of the Apple iOS 14 update and what Facebook advertisers can do to approach these changes.
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display ads
The Beginner’s Guide to Display Advertising
In this guide, we’ll walk through the different types of display advertising, how to best use them, and what the benefits are for agencies.
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adblocking
The challenge of Adblocking in Display Advertising campaigns
Follow these 7 tips to ensure that, regardless of adblocking challenges, your advertising campaigns are still a marketing success and drive return on your ad spend.
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