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As first-party data becomes increasingly valuable, so does a robust data layer—the platform that stores and organizes your customer data. Here’s everything you need to know about data layers and how they improve analytics.
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Programmatic ads have become a staple of digital advertising. Whether you’re new to programmatic ads or a seasoned professional, you might be wondering how to create an effective programmatic advertising strategy that will drive more sales for your business in 2023. Here’s our take on how you want to go about it.
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Our top picks for where advertising is going in 2023, and what trends you want to be prepared for.
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There’s no institution in the world that can’t benefit from AI and machine learning, and advertising is no exception. From efficient use of data to improved ROI measurement, here’s how AI can boost your decision-making process in the advertisement industry.
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Although different attribution models provide different insights about the conversion path, none paint the full picture as accurately as data-driven attribution. DDA uses machine learning and artificial intelligence to provide a more detailed understanding of how each touchpoint contributes to a conversion.
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Attribution in digital marketing is used to assign credit to various touchpoints in an omnichannel marketing strategy, according to the role they each play in driving conversions. Here’s all you need to know about attribution.
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The present and future of adtech are both brilliant, but the technology is not without its fair share of questions. Here’s an analysis of everything you need to know about adtech.
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Compared to five years ago, programmatic advertising is dominating analog advertising channels. Here are the top five reasons savvy arts marketers continue to regard it as a leading solution.
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Here’s the top 11 trends that have dominated advertising in 2022 (and our predictions for where advertising will go next year).
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New to mobile advertising? We cover what it is, how it works, plus how you can leverage it to boost conversions and scale your business.
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Remarketing ads—targeting site visitors to turn them into customers—can significantly boost your numbers if done right. Here’s how.
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