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Programmatic Ads

Retargeting

How to Create an Effective Programmatic Retargeting Strategy

If you’re not including retargeting in your advertising strategy, you’re missing out. Here’s how to leverage programmatic retargeting wisely.

Foot Traffic Attribution

Programmatic Ads

Connecting Foot Traffic Data with Programmatic Advertising

Here’s how Grapeseed integrates foot traffic data with programmatic advertising to drive strategic business decisions.

Artificial Intelligence

Chatbot

Meet Grape Bot: Grapeseed’s AI Chatbot

Your friendly neighborhood Grapeseed bot. Got a question about programmatic advertising? Feel free to ask away!

Mobile Advertising

Mobile Footprint

What Is Mobile Footprint Advertising and How Does It Help Improve Your Ad Campaigns?

Learn the basics of what a mobile footprint is and the different ways it can be used to improve mobile advertising campaigns.

Foot Traffic Attribution

Tutorial

What is Footfall Attribution? A Beginner’s Guide

If you want to improve your advertising, especially in the world of retail, you need to be up to speed on consumer behavior both online and offline. Here’s how footfall attribution can help you intelligently track where your target audience physically goes.

Foot Traffic Attribution

Programmatic Ads

5 Tips for Measuring Footfall Traffic Effectively

Retail still accounts for the majority of sales. Discover five ways to measure footfall traffic and what that means for your programmatic ad strategy.

Programmatic Ads

Programmatic Audio Targeting Options at Grapeseed

Learn all about our targeting options for programmatic ads at Grapeseed.

Dynamic Creative Optimization

Programmatic Ads

Using Dynamic Creative Optimization to Customize Your Ad Creatives

Dyanmic Creative Optimization lets you run multiple variations of your programmatic ads. Here’s how a specialist can help you leverage it.

Featured Posts

Programmatic Advertising: The Most Powerful Arts Marketing Tool

11 Advertising Trends That Have Dominated 2022

Why Marketing Agencies Should Offer Programmatic Solutions

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