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Attribution in digital marketing is used to assign credit to various touchpoints in an omnichannel marketing strategy, according to the role they each play in driving conversions. Here’s all you need to know about attribution.
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The present and future of adtech are both brilliant, but the technology is not without its fair share of questions. Here’s an analysis of everything you need to know about adtech.
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Compared to five years ago, programmatic advertising is dominating analog advertising channels. Here are the top five reasons savvy arts marketers continue to regard it as a leading solution.
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Here’s the top 11 trends that have dominated advertising in 2022 (and our predictions for where advertising will go next year).
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New to mobile advertising? We cover what it is, how it works, plus how you can leverage it to boost conversions and scale your business.
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Remarketing ads—targeting site visitors to turn them into customers—can significantly boost your numbers if done right. Here’s how.
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Podcast advertising, while not as well-known as more traditional advertising channels, carries a unique potential. Here’s how to leverage it.
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Here’s everything you need to know about Connected TV advertising—what it is, how it benefits you, and how to get started.
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If you’re a marketing agency, here are 10 reasons you should offer programmatic ad solutions to your clients by partnering with a specialist.
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An in-depth look at the evolution of programmatic TV ads—where they came from, why they’ve grown, and what we can expect to see in the future.
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Audio advertising, when used the right way, can be a powerful tool in your overall advertising strategy. Find out what it is, and how to make the most of it.
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