Programmatic Ads

The Ultimate Guide to Adtech Terminology

Learning about advertising can be tricky, and you're often overwhelmed and confused about where to start. This glossary gives you a list of all the most important, relevant terms in adtech right now so you get a well-informed jump-off point. We keep this regularly updated, so check back next month for what's new!

What’s Your 2023 Programmatic Ad Strategy?

Programmatic ads have become a staple of digital advertising. Here’s how to leverage their momentum for your 2024 programmatic ad strategy.

5 Advertising Industry Trends to Watch in 2023

Our top picks for where advertising is going in 2023, and what trends you want to be prepared for.

Programmatic Advertising: The Most Powerful Arts Marketing Tool

Compared to five years ago, programmatic advertising is dominating analog advertising channels. Here are the top five reasons savvy arts marketers continue to regard it as a leading solution.

11 Advertising Trends That Have Dominated 2022

Here's the top 11 trends that have dominated advertising in 2022 (and our predictions for where advertising will go next year).

Why Marketing Agencies Should Offer Programmatic Solutions

If you're a marketing agency, here are 10 reasons you should offer programmatic ad solutions to your clients by partnering with a specialist.

The Evolution of Programmatic TV Ads

An in-depth look at the evolution of programmatic TV ads—where they came from, why they’ve grown, and what we can expect to see in the future.

OTT vs CTV Advertising: What’s the Difference?

What are the key difference between OTT and CTV advertising? This post looks at the difference between the two.