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Here is a step-by-step guide on setting up and managing programmatic advertising campaigns with Trade Desk.
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Video ads are great at increasing engagement and generating leads. Here are 12 video ad best practices to help you maximize ROI.
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Video ads are great, but programmatic video advertising is better. Here’s how you can improve your video ads with a programmatic strategy.
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Programmatic DOOH advertising spend is set to reach $11.4 million by 2024. Here are the top screen types to use for your campaigns.
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A brand lift survey is essential to measure the success of any digital marketing campaign. Here is how to create a brand lift survey, and why.
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Running campaigns on Google’s DV360 platform comes with numerous benefits. Discover our 10 tips for running DV360 ad campaigns and download our free guide.
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Not all cookies are gone. Here’s how a robust first-party data strategy can save your ad campaigns without third-party reliance.
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Contextual targeting is key to a cookieless advertising world. Here are 8 things you must check while partnering with contextual targeting companies.
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A deep-dive on setting up and using one of the most popular DSPs in the advertising world.
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As third-party cookies continue to be phased out, here’s a rundown on the top cookieless identity solutions for you.
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Ruffled by the advent of AI in programmatic adtech? Here are 9 actionable ways to use programmatic AI to your advantage.
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