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Not all cookies are gone. Here’s how a robust first-party data strategy can save your ad campaigns without third-party reliance.
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Contextual targeting is key to a cookieless advertising world. Here are 8 things you must check while partnering with contextual targeting companies.
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A deep-dive on setting up and using one of the most popular DSPs in the advertising world.
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As third-party cookies continue to be phased out, here’s a rundown on the top cookieless identity solutions for you.
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Ruffled by the advent of AI in programmatic adtech? Here are 9 actionable ways to use programmatic AI to your advantage.
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Here’s a list of progammatic advertising providers that can help you integrate seamlessly with artificial intelligence tools.
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The partnership between AI and programmatic advertising holds huge potential for the future. Here’s what the roadmap looks like for the two.
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A detailed guide to the best practices that need to be followed to set up and run ad campaigns in Amazon DSP.
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Programmatic trading: the bread and butter of programmatic adtech. Here’s everything you need to know to understand its basics.
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Automated content recognition is one of the most powerful solutions to thrive in the evolving landscape of the adtech world. Here’s how to use it wisely.
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Our complete guide on using one of the most popular demand-side platforms in the world.
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