Austria Tourism
Discover how Grapeseed Media improved seasonal campaign performance through premium video and geo targeted strategy.
AFPM
How Grapeseed Media drove 700K+ video completions during a national policy debate
Background
AFPM needed to build awareness around evolving vehicle emissions policies and their impact on gas powered vehicles.
The challenge was to reach policymakers and stakeholders during fast moving political moments where attention shifts quickly and engagement signals are harder to measure.
Project Goal
Drive awareness and engagement among policymakers and industry stakeholders during key political moments.
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Increase visibility during major policy events
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Reach decision makers in real time
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Drive meaningful engagement without direct conversions
Strategy
- Event Driven Targeting: Activated campaigns around conferences, debates, and political events.
- Multi Channel Execution: Combined Display, OLV, CTV, and DOOH for full coverage.
- Sequential Messaging: Delivered awareness, reinforcement, and retargeting messaging.
- Agile Deployment: Launched campaigns in short bursts aligned with live events.
Platforms
- Display
- Online Video (OLV)
- Connected TV (CTV)
- Programmatic DOOH
Results
- 704,564 total video completions across OLV and CTV
- 99% CTV completion rate indicating strong engagement
- 75% OLV completion rate across campaigns
- 0.17% blended CTR across display and video
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704K+
Video Completions
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99%
CTV Completion Rate
-
0.17%
CTR
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