Commercial Banking

How Grapeseed Media drove scalable B2B growth through a full funnel banking strategy

Background

Grapeseed Media partnered with an $80B+ commercial bank on a two year digital program designed to drive awareness, engagement, and measurable conversions across multiple banking verticals.

Using first party CRM data and a seven channel media mix, the campaign balanced upper funnel scale with lower funnel efficiency.

Project Goal

Drive scalable awareness and measurable conversions across commercial banking audiences through a full funnel strategy.

Increase awareness across banking verticals
Activate first party CRM audiences
Improve conversion efficiency at scale

Strategy

CRM and First Party Activation: Segmented audiences by vertical, product line, and lifecycle stage.
Layered Audience Targeting: Combined CRM, lookalikes, contextual finance audiences, and retargeting.
Premium Supply Strategy: Prioritized premium publishers and private marketplaces.
Moment Based Campaigns: Activated seasonal and product specific campaigns throughout the year.