Austria Tourism

How Grapeseed Media improved video performance across two seasonal tourism campaigns

Background

Austria Tourism partnered with Grapeseed Media to run summer and winter awareness campaigns across the U.S. using premium video channels.

The strategy focused on improving video completion rates, adapting regional targeting by season, and optimizing creative performance between campaign flights.

Project Goal

Increase tourism awareness through seasonal video campaigns optimized for audience behavior and geography.

Drive completed video views at scale
Improve campaign performance between seasons
Optimize creative and geographic targeting

Strategy

Premium Video Mix: Used CTV, YouTube, online video, and native video across both campaigns.
Layered Audience Strategy: Targeted culture seekers, in market travelers, and ski audiences.
Video Led Creative Testing: Tested 15s vs 30s creative to optimize engagement.
Seasonal Geo Targeting: Adjusted regional targeting based on seasonal travel behavior.