Educational Testing Service (ETS)

How Grapeseed Media turned $25K into $4.2M in GRE revenue for ETS

Background

Educational Testing Service (ETS) needed to drive GRE registrations among a narrow and hard-to-reach audience prospective graduate students actively researching their next steps.

With a limited budget, ETS partnered with Grapeseed Media to build a high-performance campaign focused on precision targeting, efficiency, and measurable revenue growth.

The strategy combined audience segmentation, contextual placements, and retargeting to guide high-intent users from awareness to conversion.

Project Goal

Increase GRE registrations by targeting high-intent graduate prospects with precision-driven programmatic campaigns.

Drive GRE registrations
Maximize revenue with a limited budget
Reach high-intent graduate prospects
Improve campaign efficiency and targeting accuracy

Strategy

Precision Audience Targeting: Targeted bachelor’s degree holders aged 22–27 researching grad programs.
Contextual Placement: Served ads on test-prep and grad school websites with relevant keywords like “GRE”.
Retargeting Strategy: Re-engaged users who previously visited ETS to complete registrations.
Lookalike Expansion: Scaled reach using modeled audiences based on converters and site visitors.
Quality & Safety Controls: Applied brand safety, fraud prevention, and viewability filters.