College Football NIL

How Grapeseed Media delivered real time fan engagement with hyper local targeting on game day

Background

Grapeseed Media was tasked with launching a college football campaign within 24 hours targeting fans at 25 specific bars during live game moments.

The goal was to engage fans in real time and drive NIL sweepstakes entries using precise geolocation and mobile first targeting.

Project Goal

Engage college football fans in real time and drive sweepstakes participation through hyper local targeting.

Reach fans during live game moments
Target bar level locations with precision
Drive sweepstakes entries and engagement

Strategy

Meter Level Geofencing: Targeted exact bar locations with no spillover.
Fan Audience Targeting: Reached verified fans using behavioral data.
Mobile First Execution: Focused on in app inventory during game time.
Game Time Dayparting: Activated ads before, during, and after the game.
pDOOH Expansion: Extended reach to screens inside and around venues.

Platforms

Mobile Programmatic
In App Advertising
Programmatic DOOH
Geolocation Targeting

Results

0.57% CTR which is 5 times the industry benchmark
42,582 pDOOH impressions delivered
7,013 landing page visits driven
3,503 sweepstakes submissions generated

0.57%

CTR
7,013

Site Visits
3,503

Submissions