Allegiant Stadium

How Grapeseed Media helped the Nevada State Senate approve the Las Vegas Dome Project

Background

The Digital Video Petition Program was a key component in the approval of Allegiant Stadium.

Project Goal

Drive Nevada voters to sign an online petition that urged state lawmakers to vote YES on the Raiders’ new home.

No-waste campaign to reach only specific Nevada voters.
Drive users to visit microsite and sign the petition

Strategy

Target 161,000 past Nevada voters and deliver ads across devices, including PCs, tablets, smartphones, and streaming apps.
Align campaign with trusted local and national news, sports, and business sources, such as Fox5 Vegas, Las Vegas Sun, CBS Las Vegas, CNN, Yahoo! Sports, and The Wall Street Journal.
Deploy pre-, mid-, and post-roll in-stream video, in-banner video, expandable and push-downs ad units across desktop, tablet, and smart-phone (in-app).

Platforms

Display
Google
Facebook

Results

Avg. time on site for non-attributed visitors: 1:04
Avg. time on site for program-driven visitors: 2:17
Bounce rate for attributed visitors: 34% vs. 65% average
The program drove more than one-third of collected signatures
The Nevada Senate and Assembly approved the Las Vegas Dome Project

2:17

Avg. Time on Site
34%

Bounce Rate (vs. 65% avg)
1/3

Signatures Driven by Program