Cancer Treatment Centers of America
Discover how Grapeseed Media Decreased Cost Per Acquisition by 72% for Cancer Treatment Centers of America.
Uniqlo
How Grapeseed Media helped Uniqlo increase ROI by 1,795%
Background
Uniqlo is a global fashion brand known for its minimalist design, high-quality materials, and innovative clothing technology. Focused on functionality and everyday comfort, Uniqlo offers stylish, affordable apparel for all seasons.
HEATTECH is Uniqlo’s proprietary fabric technology designed to generate and retain body heat, providing lightweight warmth without bulk.
Project Goal
Drive awareness of Uniqlo and its HEATTECH products among 18-49 year-olds in Boston, Chicago, Los Angeles, New York, and San Francisco DMAs. By deploying a high-impact digital strategy, the goal is to:
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Increase Store Visits
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Generate Strong ROI
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Deliver a Measurable Lift in Aided Brand Awareness
Strategy
- Competitive Targeting: Use seed-level POI data to reach shoppers of Uniqlo’s competitors across all their devices.
- Premium CTV Placement: Secure preferred deals and target high-quality CTV inventory with broadcast-quality commercials.
- Cross-Device Messaging: Utilize IP Extension device graphs to connect CTV viewers to their mobile devices, reinforcing messaging and tracking in-store visits.
- Strategic Brand Alignment: Position Uniqlo within trusted fashion, sports, lifestyle, and news publications.
Platforms
- Display
Results
- 52,240 store walk-ins achieved — 151% of the goal of 34,500
- $6.60 cost per walk-in — beat the goal of $10 by 34%
- 1,795% return on investment (ROI) — exceeded the goal of 1,000%
- 94% video completion rate
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$6.60
Cost Per Walk-in
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1,795%
Return on Investment
-
94%
Video Completion Rate
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