WeWork

How Grapeseed Media helped WeWork launch in 7 major cities worldwide

Background

WeWork hosted a global competition celebrating startups, non-profits, and entrepreneurs. To maximize participation, WeWork needed a highimpact programmatic campaign targeting potential applicants and attendees across multiple major cities worldwide.

Project Goal

Launch a multi-city programmatic campaign to drive awareness & participation.
Target high-intent audiences & optimize ad delivery for maximum engagement.
Localize messaging & creatives to ensure relevance across international markets.

Strategy

Global Geo-Targeting – Phased rollout based on event locations and proximity.
Trending Content Placement – Ads on high-traffic, buzzworthy sites in each city.
Search & Browsing Targeting – Reached users actively searching for startup opportunities.
Professional Audience Targeting – Leveraged advanced datasets to reach high-intent professionals by job title, seniority, and industry.
Personalized Messaging – Custom creatives translated and adapted per region for a tailored experience.

Platforms

Display
Google
Facebook

Results

Launched in 7 major cities worldwide
Drove high-impact engagement by filling event venues and generating a large number of applications
Achieved measurable participation across all target cities