Project Goal

  • Increase traffic to oscardelarenta.com and boost customer acquisition by attracting untapped audiences to the
  • fashion brand
  • Drive on-site product sales from unique and returning visitors
  • Bolster national brand awareness through premium display and social advertisements
  • Produce portable insights for the brand’s overall marketing program

Strategy

  • Show ads to users who have demonstrated a strong interest in high-end fashion, luxury CPGs, brand names, five star travel, luxury vehicles. Leverage audience data from various sources including MasterCard, Amazon and Google.
  • Target exclusively women ages 28 – 45 with household income of over $250k, privileging visibility on high-end publishers such as Vogue, Vanity Fair, Wall Street Journal and the New York Times.
  • Execute dynamic retargeting through relevant messaging based on users’ browsing history and products viewed.

Results

  • 1712%

    Return-on-Ad-Spend

  • 125%

    Leading Geo Click-Through-Rate

*this top performing creative generated 15,574% return-on-ad-spend

Oscar de la Renta
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