Sierra Nevada Brewing Company

CLIENT: Sierra Nevada Brewing Company

Project Goal

  • Drive completion rates of 75% + for in-stream pre-roll, mid-roll and post-roll video executions
  • Generate CPLPV (cost-per-landing-page-visits) under $1.00
  • Provide a meaningful lift in branded search queries

Strategy

  • Deploy pre-qualifed ads via 1st, 2nd and 3rd-party data, keyword contextual and sentiment targeting, alongside viewability and brand-safety standards
  • Leverage YouTube’s TrueView ad format (paying for actual views, and not impressions)
  • Segment retargeting and similar audiences using pixel recency and global frequency optimization across the real-time bidding exchange
  • Brand Conquesting through the placement of ads adjacent to content related to competitor products

Results

  • 84%

    Video Completion Rate

  • .93%

    Click Through Rate

  • ¢0.31

    Cost Per-Landing Page Visit

Our team has consistently driven brand-focused results for various online advertisers of all sizes. We pride ourselves on our “human-touch” philosophy; we don’t rely solely on machine-learning and, instead, mine actionable insights from all available data points. Instead of relying on the algorithm, Grapeseed invests in people, because our industry-leading team will always be better than the best technology.

Average Results
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